Can I offer a loyalty program for my customers in Washington? What are the requirements?

Based on the provided context documents, there are no specific regulations or requirements in Washington state that prohibit offering a loyalty program for customers. However, businesses must comply with general consumer protection laws and regulations, such as those related to advertising, marketing, and data privacy.

To ensure compliance with these laws and regulations, businesses should consider the following:

Advertising and Marketing

• Loyalty program terms and conditions should be clearly disclosed to customers, including any restrictions or limitations.
• Any advertising or marketing materials related to the loyalty program should be truthful and not misleading.
• Businesses should avoid making false or deceptive claims about the benefits of the loyalty program.

Data Privacy

• Businesses should ensure that any customer data collected as part of the loyalty program is handled in accordance with applicable data privacy laws and regulations.
• Customers should be informed about what data is being collected, how it will be used, and who it will be shared with.
• Businesses should have appropriate data security measures in place to protect customer data.

It is recommended that businesses consult with legal counsel to ensure compliance with all applicable laws and regulations.

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Source(s):

• [2.1] Invest in Washington account—Created—Funded.
• [4.1] Indemnity requirements for discount plan organizations.
• [5.1] Advertising—Exception from franchise registration for internet advertisements not directed into this state.
• [6.2] Direct seller license applications.
• [7.1] Implementation of business partnership program.

Jurisdiction

Washington

• General