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Can I offer a loyalty program for my customers in Virginia? What are the requirements?

Based on the documents provided, there are no specific regulations in Virginia that prohibit offering a loyalty program to customers. Therefore, you can offer a loyalty program to your customers in Virginia. However, it is recommended that you consult with a legal professional to ensure compliance with all applicable laws and regulations.

[1.1] states that any promotional allowance program offered by a utility company must adhere to certain standards, including being uniformly and contemporaneously extended to all customers in the same reasonably defined class.

If you are a CLEC intending to withdraw a tariffed service offering currently provided to existing customers, you must file your proposed tariff revisions with the Division of Communications at least 30 days prior to the proposed effective date and provide affected customers with at least 30 days’ written notice prior to the proposed effective date of the withdrawal of service [2.1].

If you are a licensee or applicant for a license, you must file and continuously maintain in full force a surety bond that meets the requirements of § 6.2-1523.3 of the Code of Virginia, and maintain unencumbered liquid assets of at least $25,000 per location licensed or required to be licensed under the Act [3.1].

If you are applying for a marketplace license, you must meet certain qualifications and requirements, including keeping complete, accurate, and separate records of the complimentary service of alcoholic beverages [4.1].

Based on [1.2], the Commission may authorize an otherwise prohibited promotional allowance program if the Commission finds that it is in the public interest. Nothing in the provisions of this chapter shall preclude the Commission from investigating, formally or informally, a utility promotional activity and, if it determines the activity to be adverse to the public interest, modifying or eliminating the activity.

It is recommended that you consult with a legal professional to ensure compliance with all applicable laws and regulations.

Source(s):
Jurisdiction

Virginia