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Can I offer a loyalty program for my customers in Utah? What are the requirements?

Based on the provided context documents, you can offer a loyalty program for your customers in Utah. However, there are certain requirements that must be followed when enrolling customers in a program.

Requirements for Enrolling Customers in a Program

To enroll customers in your loyalty program, you must follow the requirements outlined in [1.1], [1.2], [1.3], and [5.1].

  • If you plan to enroll new customers or annexed customers, you must provide a first opt-out notice and second opt-out notice to each new customer or annexed customer as specified in Sections R746-314-301 through R746-314-302 [1.2].
  • Eligible customers must be given the option to opt-out of the program without incurring a termination fee by providing an opt-out notice to the utility prior to the applicable cancelation date [1.2].
  • The utility must file an application with the Commission for approval of the program requirements and design [1.3].
  • The Commission may approve the program if the application meets all applicable requirements of the Utah Code and Commission rules and the Commission finds that the program is in the public interest [1.3].
  • The utility must include a proposed form of opt-out notices in the application [1.3].
  • The commissioner shall issue a license to act as a third party administrator to a person who satisfies the character requirements, satisfies the financial responsibility requirement, has not committed an act that is a ground for denial, suspension, or revocation, if a nonresident, complies with Section 31A-25-206, and pays the applicable fees [5.1].

Overall, to offer a loyalty program for your customers in Utah, you must ensure that your enrollment practices comply with the relevant rules and requirements.

Source(s):
Jurisdiction

Utah