Can I offer a loyalty program for my customers in Nebraska? What are the requirements?

Loyalty Program Requirements in Nebraska

Nebraska law does not have specific requirements for loyalty programs. However, businesses offering loyalty programs must comply with general consumer protection laws and regulations.

Under Nebraska law, businesses must not engage in deceptive trade practices, including false advertising, bait and switch, and other unfair or deceptive practices ^[3.1]. Additionally, businesses must comply with data privacy laws when collecting and using customer information for loyalty programs ^[3.1].

It is recommended that businesses offering loyalty programs in Nebraska consult with legal counsel to ensure compliance with all applicable laws and regulations.

Mandatory ACH Rule

According to the Nebraska Administrative Code, all industry members or licensees other than a holder of a S1 (Direct Shipper) License under the Nebraska Liquor Control Act required to submit state excise taxes levied on alcoholic beverages as set forth in statutes 53-160 & 53-164 shall remit by means of automated clearinghouse (ACH) credit ^[2.1].

This rule is not directly related to loyalty programs, but it is important to note that businesses offering loyalty programs in Nebraska must comply with all applicable laws and regulations, including the Mandatory ACH Rule if they are in the liquor industry.

In summary, while Nebraska law does not have specific requirements for loyalty programs, businesses must comply with general consumer protection laws, data privacy laws, and any other applicable laws and regulations, including the Mandatory ACH Rule for businesses in the liquor industry. It is recommended that businesses consult with legal counsel to ensure compliance.

Source(s):

• [2.1] Mandatory ACH Rule
• [3.1] KEG REGISTRATION REQUIREMENTS

Jurisdiction

Nebraska

• General