Can I offer a loyalty program for my customers in Montana? What are the requirements?

Based on the provided context documents, there are no specific legal requirements or restrictions for offering a loyalty program for customers in Montana. However, if the loyalty program involves the sale, marketing, promotion, or distribution of a pharmacy discount card, then the requirements outlined in MTCO 33-38-108 must be followed. This includes clearly and conspicuously disclosing that the discounts offered through the use of the pharmacy discount card are not insurance and are not intended as a substitute for insurance, and not using terms or phrases commonly associated only with insurance products that could lead a prospective purchaser or user of the card to believe that the pharmacy discount card is composed of insurance products or is a substitute for insurance ^[2.2].

If the loyalty program involves the use of specialized telecommunications equipment, then the requirements outlined in MTAR 37.36.612 must be followed. This includes completing required training, demonstrating the ability to use the equipment, and agreeing in writing to certain conditions of acceptance, such as using the equipment only for telephone purposes and protecting the equipment from damage ^[3.3].

If the loyalty program does not involve either of the above scenarios, then there are no specific legal requirements or restrictions for offering a loyalty program for customers in Montana.

Source(s):

• [2.2] Pharmacy discount card supplier requirements
• [3.3] REQUIRED TRAINING AND CONDITIONS OF ACCEPTANCE

Jurisdiction

Montana

• General