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Can I offer a loyalty program for my customers in Florida? What are the requirements?

Based on the provided context documents, there are no specific regulations or requirements that prohibit offering a loyalty program for customers in Florida. However, it is important to ensure that any promotional activities comply with the rules and regulations outlined in the Florida citrus industry’s Value-Added Promotions Program.

To participate in the program, a shipper must be a licensed and registered fresh fruit shipper, sales agency, or growers’ cooperative engaged in the shipment of fresh Florida grapefruit to domestic (U.S. only) retail markets [1.4]. The program is designed to help improve grower returns through increased FOB pricing by providing support to Florida citrus shippers, sales agencies, and growers’ cooperatives that wish to establish agreements with targeted retailers for the advertising and merchandising of fresh Florida grapefruit taxed under Section 601.15(3), F.S. [1.2].

Promotions established by a Department of Citrus representative require a minimum of 21 days lead time, while promotions established by participants require 10 days lead time [1.1]. All promotions shall run for not more than two (2) weeks [1.1]. Any claim from a participant for support from the Department shall be on Value-Added Promotion Program Agreement/Invoice form CIT/MKTG/VAP1 Rev. 8/1/95, furnished by the Department [2.2].

In summary, there are no specific regulations or requirements that prohibit offering a loyalty program for customers in Florida. However, it is important to ensure that any promotional activities comply with the rules and regulations outlined in the Florida citrus industry’s Value-Added Promotions Program.

Source(s):
Jurisdiction

Florida