Can I offer a loyalty program for my customers in Arkansas? What are the requirements?

Here is your response to the query:

Loyalty Program Requirements in Arkansas

According to ARAR 006.02.3-3.17.1 and ^[1.2], loyalty programs are allowed in Arkansas as long as the alcoholic beverage that is discounted based on frequent purchases is not lower than the invoice price of the discounted item. The loyalty discount may not be redeemed on the same visit that it is earned, but may be applied to any future visit. Manufacturers or importers of alcoholic beverages may offer certain consumer promotional programs that are tied to the purchase of an alcoholic beverage, subject to certain restrictions. However, no coupon or other promotion incentive which entitles the consumer, in conjunction with the purchase of an alcoholic beverage, to any type of cash discount, rebate, or merchandise redemption from an Arkansas wholesaler or retailer is allowed.

Conclusion

Based on the information provided in the context documents, you can offer a loyalty program for your customers in Arkansas as long as the requirements mentioned above are met.

Source(s):

• [1.2] Consumer Promotion Offers Allowed by Manufacturers or Importers.

Jurisdiction

Arkansas

• General