Can I offer a freemium version of my product or service in Connecticut? What are the requirements?

Offering a Freemium Version of a Product or Service in Connecticut

In Connecticut, it is possible to offer a freemium version of a product or service. However, there are certain requirements that must be met.

According to [2.3]" >42 RCSA 110b-19, it is an unfair or deceptive act or practice to advertise any merchandise or service as free by the use of the word “free” or any other terms of similar import when the merchandise or service is not, in fact, free. Therefore, if a product or service is advertised as free, it must truly be free.

Additionally, if there are any material contingencies, conditions, or limitations on the offer, they must be conspicuously stated reasonably adjacent to the offer, according to [2.1]" >42 RCSA 110b-22.

Conclusion

In summary, it is possible to offer a freemium version of a product or service in Connecticut, but it must truly be free and any material contingencies, conditions, or limitations on the offer must be clearly stated.

Source(s):

• [2.1] Offer conditions
• [2.3] Advertising "free," "reduced," "discount," "below cost," or a rebate

Jurisdiction

Connecticut

• General