Can I charge different prices to different customers without violating discrimination laws in Wisconsin? What are the requirements?

Charging Different Prices to Different Customers in Wisconsin

In Wisconsin, discrimination in pricing is prohibited in certain industries. For example, under WIST 100.31, sellers of drugs cannot discriminate in drug pricing among purchasers in the state, except for discounts for volume purchases ^[1.2]. Similarly, under WIST 100.22, no person engaged in the business of buying milk from producers for the purpose of manufacture, processing, or resale may discriminate between producers in the price paid for milk or in services furnished in connection with the purchase of milk if the discrimination injures producers or injures, destroys, or prevents competition between competing purchasers of milk. However, a person engaged in the business of buying milk from producers for the purpose of manufacture, processing, or resale may pay producers different prices for the purchase of milk based on differences in milk quality, provided certain requirements are met ^[1.2].

It is important to note that these laws apply to specific industries and may not apply to all businesses. Therefore, it is recommended that you consult with a legal professional to determine if your business is subject to these laws and what the requirements are.

Source(s):

• [1.2] Discrimination in purchase of milk prohibited.

Jurisdiction

Wisconsin

• General