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Can I charge different prices to different customers without violating discrimination laws in New Jersey? What are the requirements?

Charging Different Prices to Different Customers in New Jersey

According to the New Jersey Law Against Discrimination (NJLAD), it is illegal to discriminate against customers based on their race, creed, color, national origin, nationality, ancestry, age, sex, gender identity or expression, affectional or sexual orientation, marital status, familial status, liability for military service, or disability [3.1]. Therefore, charging different prices to different customers based on any of these protected characteristics would be considered discriminatory and illegal.

However, there are some exceptions to this rule. For example, businesses may offer discounts or promotions to certain groups of people, such as senior citizens or military personnel, as long as the discounts are offered to everyone in those groups and are not based on any other protected characteristic [3.1]. Additionally, businesses may offer different prices to customers based on membership in a loyalty program or other similar program, as long as the program is open to everyone and does not discriminate based on any protected characteristic [3.1].

It is also worth noting that there are specific laws in New Jersey that allow municipalities to impose a surcharge on admission charges at certain major places of amusement [2.1]. However, this surcharge is not related to charging different prices to different customers based on their protected characteristics.

In summary, businesses in New Jersey cannot charge different prices to different customers based on their protected characteristics, but may offer discounts or promotions to certain groups of people or offer different prices based on membership in a loyalty program or similar program, as long as these programs are open to everyone and do not discriminate based on any protected characteristic.

Source(s):
Jurisdiction

New Jersey