Ask Reggi Your Question Now

Reggi is the free generative AI assistance for regulatory compliance
Ask a Question

Can I charge different prices to different customers without violating discrimination laws in Missouri? What are the requirements?

Can I charge different prices to different customers without violating discrimination laws in Missouri? What are the requirements?

No, it is prohibited by law to charge different prices to different customers based on their identity or characteristics in Missouri [1.1]. According to MORS 311.332, it is unlawful for any wholesaler licensed to sell intoxicating liquor and wine containing alcohol in excess of five percent by weight to discriminate between retailers or in favor of or against any retailer or group of retailers, directly or indirectly, in price, in discounts for time of payment, or in discounts on the quantity of merchandise sold, or to grant directly or indirectly any discount, rebate, free goods, allowance, or other inducement, excepting a discount not in excess of one percent for the quantity of liquor and wine, and a discount not in excess of one percent for payment on or before a certain date.

There are no requirements for charging different prices to different customers in Missouri because it is prohibited by law. All retailers must charge the same price to all customers for the same product [1.1].

Therefore, it is important to ensure that all advertisements are nondeceptive and in plain language, and do not use any false, deceptive, or misleading advertising [2.4]. Any advertised price shall be available in sufficient quantity to meet reasonably expected public demand for the rental cars advertised for the entire advertised period, beginning on the day on which the advertisement appears and continuing at least thirty days thereafter, unless the advertisement clearly and conspicuously discloses a shorter or longer expiration date for the offer, and in that event, through the expiration date [2.2].

In addition, any additional fee, charge, or surcharge that a consumer must pay and which may be imposed as a separately stated charge on a rental transaction including, but not limited to, airport fees and vehicle license fees shall be disclosed any time a price is advertised and each fee, charge, or surcharge shall be clearly and conspicuously disclosed on the rental agreement [2.2].

If you have any further questions, please feel free to ask.

Source(s):
Jurisdiction

Missouri