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Can I advertise my products or services without violating truth-in-advertising laws in Wyoming? What are the requirements?

To advertise your products or services in Wyoming, you must comply with the state’s truth-in-advertising laws. These laws prohibit false, misleading, or deceptive advertising practices. Here are some requirements you should keep in mind:

Truth-in-Advertising Laws in Wyoming

  • Avoid false or misleading statements: You cannot make false or misleading statements about your products or services. This includes claims about the quality, price, or benefits of your products or services.
  • Disclose material information: You must disclose any material information that could affect a consumer’s decision to purchase your products or services. This includes information about the product’s features, limitations, and any conditions or restrictions that apply.
  • Be truthful about endorsements: If you use endorsements or testimonials in your advertising, they must be truthful and not misleading. You must also disclose any material connections between the endorser and your company.
  • Avoid bait-and-switch tactics: You cannot advertise a product or service at a certain price and then switch to a different product or service at a higher price.
  • Avoid unfair or deceptive practices: You cannot engage in any unfair or deceptive practices that could mislead consumers.

In addition to these requirements, there are some specific regulations related to outdoor advertising and the sale of alcoholic beverages that you should be aware of:

  • Outdoor advertising: Wyoming prohibits outdoor advertising that is visible from the main-traveled way of the interstate or primary highways in the state, except for certain exceptions such as directional and official signs, signs advertising the sale or lease of property, and signs located in zoned industrial or commercial areas within 660 feet of the highway right-of-way. Outdoor advertising that is authorized must conform to standards contained in regulations promulgated by the commission [1.2].
  • Advertising materials for alcoholic beverages: Industry representatives may furnish certain advertising materials free of charge to wholesalers or alcoholic beverage supplies representatives, including national advertising and promotional materials, consumer advertising specialties, retailer’s advertising specialties, and standard brewery or manufacturer’s signs. However, industry representatives are prohibited from selling or attempting to sell any alcoholic liquor within Wyoming, except to the division [2.1][2.3].

Additional Information

For more information about truth-in-advertising laws in Wyoming, you may want to consult with a legal professional or review the following statutes:

  • WYST 40-12-101 et seq. - Consumer Protection Act
  • WYST 40-12-105 - False, misleading or deceptive acts or practices
  • WYST 40-12-106 - Unfair practices

[1.1][1.2][2.1][2.3]

Source(s):
Jurisdiction

Wyoming