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Can I advertise my products or services without violating truth-in-advertising laws in Vermont? What are the requirements?

To advertise products or services in Vermont, you must comply with the truth-in-advertising laws. These laws prohibit false, deceptive, or misleading advertising [1.1]. Here are the requirements to advertise your products or services in Vermont:

Requirements for Truthful Advertising

  1. Advertisements must not be false, deceptive, or misleading in any particular [6.1].
  2. If you are advertising a food, drug, device, or cosmetic, it must not be adulterated or misbranded [6.2].
  3. If you are advertising a live musical performance or production, you must not use false, deceptive, or misleading affiliation, connection, or association with a performing group or a recording group, except under certain requirements [1.1].
  4. If you are advertising through an internet dating service, you must disclose to all Vermont members known to have previously received and responded to an on-site message from a banned member the user name, identification number, or other profile identifier of the banned member, the fact that the banned member was banned, and a hyperlink to online information that clearly and conspicuously addresses the subject of how to avoid being defrauded by another member of an internet dating service [3.1].

Consequences of Violating Truth-in-Advertising Laws

Violating truth-in-advertising laws can result in civil investigations and actions by the Attorney General or State’s Attorney [1.1].

Additionally, Vermont has established the Market Vermont Fund, which is used for the administration and advertising of the Market Vermont program [2.1]. The Vermont Business Registry is also maintained by the Department of Economic Development, which develops a comprehensive database of information on Vermont businesses, including information on industrial classification, size, ownership characteristics, location, and export data [2.2]. The Department of Tourism and Marketing is responsible for the promotion of Vermont’s travel, recreation, and cultural attractions through advertising and other informational programs [2.4].

In summary, to advertise products or services in Vermont, you must ensure that your advertisements are truthful and not misleading. If you violate these laws, you may face civil investigations and actions. Additionally, Vermont has established programs and registries to promote and support businesses in the state.

Source(s):
Jurisdiction

Vermont