Can I advertise my products or services without violating truth-in-advertising laws in Utah? What are the requirements?

Advertising Requirements in Utah

To advertise products or services in Utah without violating truth-in-advertising laws, businesses must ensure that their advertising is truthful, accurate, and not misleading ^[1.2].

Regulatory Power of Department

The Utah Department of Transportation has the regulatory power to control the erection and maintenance of outdoor advertising along the interstate and primary highway systems ^[2.1]. Businesses must obtain a permit prior to installing each outdoor sign and comply with the application requirements, duration, and fees established by the Utah Department of Transportation ^[2.2].

Deceptive Trade Practices Act

The Deceptive Trade Practices Act prohibits false, deceptive, or misleading advertising practices ^[1.2]. The district courts of Utah have jurisdiction over any supplier as to any act or practice in Utah governed by this chapter or as to any claim arising from a deceptive trade practice as defined in this chapter ^[1.3].

Conclusion

To advertise products or services in Utah without violating truth-in-advertising laws, businesses must ensure that their advertising is truthful, accurate, and not misleading. They must also comply with any permit requirements for outdoor advertising set by the Utah Department of Transportation. The Deceptive Trade Practices Act prohibits false, deceptive, or misleading advertising practices.

Source(s):

• [2.1] Advertising – Regulatory power of department – Notice requirements.
• [1.2] Purpose.
• [2.2] Advertising – Permits – Application requirements – Duration – Fees.
• [1.3] Jurisdiction of district courts – Injunctive relief – Damages – Attorneys’ fees – Corrective advertising – Notification required.

Jurisdiction

Utah

• General