Can I advertise my products or services without violating truth-in-advertising laws in South Dakota? What are the requirements?

To advertise products or services in South Dakota, you must comply with the state’s truth-in-advertising laws. These laws prohibit false or misleading advertising and require that all claims made in advertisements be substantiated. Additionally, advertisements must not be unfair or deceptive and must not omit material information that would mislead consumers.

According to SDCL 37-24-6, the South Dakota Division of Consumer Protection is responsible for enforcing truth-in-advertising laws in the state. The division investigates complaints of false or misleading advertising and may take legal action against violators.

To ensure compliance with truth-in-advertising laws, businesses should:

• Ensure that all claims made in advertisements are truthful and can be substantiated.
• Avoid making false or misleading statements or omitting material information.
• Clearly disclose all terms and conditions of any offers or promotions.
• Avoid using deceptive or unfair sales tactics.
• Comply with all applicable state and federal laws and regulations.

If you have any questions or concerns about truth-in-advertising laws in South Dakota, you may contact the South Dakota Division of Consumer Protection for guidance.

Source(s):

• [4.2] Powers and duties of attorney general.

Jurisdiction

South Dakota

• General