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Can I advertise my products or services without violating truth-in-advertising laws in Oklahoma? What are the requirements?

To advertise products or services in Oklahoma without violating truth-in-advertising laws, you must comply with the Oklahoma Consumer Protection Act [1.3]. The Act prohibits false or misleading advertising concerning the terms or conditions of credit with respect to a consumer credit sale or consumer lease [4.1]. It also prohibits various other false or misleading representations about the subject of a consumer transaction [1.3].

To comply with the Act, you must ensure that your advertising is not false or misleading. Specifically, you must not make false or misleading representations about the characteristics, ingredients, uses, benefits, alterations, or quantities of the subject of a consumer transaction [1.3]. Additionally, you must not advertise the subject of a consumer transaction with intent not to sell it as advertised or with intent not to supply reasonably expected public demand, unless the advertisement discloses a limitation of quantity [1.3].

If you are advertising a consumer credit sale or consumer lease, you must comply with the provisions on calculation of rate to be disclosed under Section 2-304 of the Oklahoma Consumer Protection Act [4.1]. Specifically, if you state the rate of credit service charge, it must be stated in the form required by the provisions on calculation of rate [4.1]. If you state the dollar amounts of the credit service charge or installment payments, you must also state the rate of any credit service charge, the downpayment, if any, and the terms of repayment [4.1].

In addition, you must comply with the Corporation Laws Applicable [2.1] and the Prohibiting Political Subdivisions from Imposing Certain Requirements on Online Marketplaces [1.2]. However, these documents do not provide any specific requirements for advertising products or services.

In summary, to advertise products or services in Oklahoma without violating truth-in-advertising laws, you must ensure that your advertising is not false or misleading and comply with the provisions of the Oklahoma Consumer Protection Act.

Source(s):
Jurisdiction

Oklahoma