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Can I advertise my products or services without violating truth-in-advertising laws in North Carolina? What are the requirements?

To advertise your products or services in North Carolina without violating truth-in-advertising laws, you must ensure that your advertisements are truthful, not misleading, and not deceptive. Additionally, you must comply with specific regulations governing advertising practices, such as those related to outdoor advertising and rental car advertising.

Requirements for Advertising in North Carolina

  • Advertisements must be truthful, not misleading, and not deceptive [EXISTING RESPONSE].
  • Outdoor advertising must comply with specific regulations, including obtaining a permit from the Department of Transportation or its agents [1.7].
  • Outdoor advertising must not be erected or maintained adjacent to the right-of-way of the interstate or primary highway system in violation of the provisions of the law or rules adopted by the Department of Transportation [1.2].
  • Outdoor advertising must not be erected adjacent to any highway that is a scenic highway or scenic byway designated by the Board of Transportation, within 1,200 feet of the boundary line of a North Carolina State Park, a National Park, a State or national wildlife refuge, or a designated wild and scenic river, or within 500 feet of the boundary lines of any historic districts and other properties listed in the National Register of Historic Places or State rest areas, or within the boundary lines of any historic district [1.4].
  • Rental car companies must only advertise and charge a rental rate that includes the entire amount, except taxes and a mileage charge, if any, that a renter must pay to hire or lease a vehicle for the period of time to which the rental rate applies. Rental car companies must also clearly disclose the terms of any mileage conditions relating to the advertised or quoted rental rate [EXISTING RESPONSE].
  • Telephone solicitors must comply with several restrictions, including not making telephone solicitations to telephone subscribers on the “Do Not Call” Registry and stating clearly the identity of the telephone solicitor at the beginning of the telephone solicitation [EXISTING RESPONSE].

It is important to note that these requirements are not exhaustive and other laws and regulations may apply depending on the nature of your products or services.

Source(s):
Jurisdiction

North Carolina