Can I advertise my products or services without violating truth-in-advertising laws in New Jersey? What are the requirements?

Truth-in-Advertising Laws in New Jersey

To advertise products or services in New Jersey without violating truth-in-advertising laws, you must comply with the requirements set forth in NJST 56:8-1 et seq. These requirements include, but are not limited to:

1. Disclosing all material information about the product or service being advertised, including any limitations or conditions that may apply ^[2.1].
2. Avoiding false or misleading statements or representations about the product or service ^[2.1].
3. Disclosing any material connection between the advertiser and any endorsers or testimonials used in the advertisement ^[2.1].
4. Avoiding the use of depository institution trade names or trademarks in any advertisement or solicitation that could cause confusion or deception ^[5.2].
5. Complying with any other applicable laws, rules, or regulations, such as those related to job vacancy advertisements ^[4.1] or charitable solicitations ^{[3.1][3.2][3.4]}.

Additionally, if you are advertising to consumers who hold a New Jersey Consumer Checking Account, you must offer all of your products and services to them on the same basis as you offer those products and services to consumers who hold regular checking accounts ^[1.1]. You must also post a conspicuous notice in a public area of each office and make material available that informs consumers of the availability of a New Jersey Consumer Checking Account and explains its material features and limitations ^[1.2].

Overall, to avoid violating truth-in-advertising laws in New Jersey, you must ensure that your advertisements are truthful, not misleading, and comply with all applicable laws and regulations.

Source(s):

• [1.1] Products, services offered to holders of New Jersey Consumer Checking Account
• [2.1] New Jersey Corporate and Business Law Study Commission
• [1.2] Consumers to be informed of availability of New Jersey Consumer Checking Account
• [3.1] Exemptions from registration requirements.
• [4.1] Provisions prohibited in advertisements for job vacancies.
• [3.2] Required statement regarding information on file.
• [5.2] Use of trade name, trademark of depository institution.
• [3.4] Statements required to be truthful; coercion prohibited; unlawful acts; practices.

Jurisdiction

New Jersey

• General