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Can I advertise my products or services without violating truth-in-advertising laws in Minnesota? What are the requirements?
Truth-in-Advertising Laws in Minnesota
To advertise products or services in Minnesota, you must comply with the state’s truth-in-advertising laws. These laws prohibit false, misleading, or deceptive advertising practices. Here are some requirements to keep in mind:
- Advertisements must be truthful and not misleading [1.1].
- Claims made in advertisements must be substantiated [1.1].
- Advertisements must not omit material information that would mislead consumers [1.1].
- Advertisements must not use bait-and-switch tactics [1.1].
- Advertisements must not use false or misleading testimonials [1.1].
- Advertisements must not use deceptive pricing practices [1.1].
- Advertisements must not use false or misleading representations of the product or service [1.1].
If you have any doubts about the legality of your advertising practices, you should consult with an attorney or the Minnesota Attorney General’s Office [1.1].
Additional Information
The Minnesota Emerging Entrepreneur Program provides grants to nonprofit corporations to fund loans to businesses owned by minority or low-income persons, women, veterans, or people with disabilities. The program aims to encourage private investment, provide jobs for minority and low-income persons, create and strengthen minority business enterprises, and promote economic development in a low-income area [1.2].
Manufactured home installers in Minnesota are subject to all of the fees in section 326B.092 and the requirements of sections 326B.802 to 326B.885, except for certain exemptions [4.1].
[1.1]: MNST 325F.67 [1.2]: MNST 116M.18 [4.1]: MNST 327B.041
Source(s):
- [1.1] MINNESOTA EMERGING ENTREPRENEUR BOARD.
- [1.2] MINNESOTA EMERGING ENTREPRENEUR PROGRAM.
- [4.1] MANUFACTURED HOME INSTALLERS.
Jurisdiction
Minnesota