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Can I advertise my products or services without violating truth-in-advertising laws in Maine? What are the requirements?

Advertising Requirements in Maine

To advertise products or services in Maine, you must comply with the Truth in Advertising Act [2.2]. The Act prohibits false or misleading advertising and requires that all claims made in advertisements be substantiated [6.1].

To avoid violating the Act, you should ensure that all claims made in your advertisements are truthful and not misleading. You should also be able to substantiate any claims made in your advertisements.

If you are advertising farm products, you may enter into agreements or cooperative arrangements with the commissioner of agriculture to advertise and increase the sale and consumption of Maine farm products [1.1].

State Assistance to Agricultural Marketing and Promotion

The marketing of agricultural commodities produced in Maine is crucial to the maintenance and expansion of the agricultural industry, to the preservation of rural life in the State and to the economic well-being of all of the State’s people [1.3]. The commissioner of agriculture is responsible for initiating and implementing programs necessary to facilitate the effective, profitable marketing of Maine agricultural products [1.5]. These programs include research to improve the marketing, handling, storage, processing, transportation and distribution of agricultural products in order to develop new and wider markets and reduce distribution costs. The commissioner also provides producers information regarding current market conditions and such other information as may be needed to maintain quality control and promote quality improvement for Maine agricultural products. The commissioner also provides for the dissemination of information to consumers about Maine agricultural products [1.5].

Conclusion

To advertise products or services in Maine, you must comply with the Truth in Advertising Act. If you are advertising farm products, you may enter into agreements or cooperative arrangements with the commissioner of agriculture to advertise and increase the sale and consumption of Maine farm products. The commissioner of agriculture is responsible for initiating and implementing programs necessary to facilitate the effective, profitable marketing of Maine agricultural products.

Source(s):
Jurisdiction

Maine