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Can I advertise my products or services without violating truth-in-advertising laws in Kansas? What are the requirements?

To advertise products or services in Kansas without violating truth-in-advertising laws, you must comply with the requirements set forth in the Kansas Consumer Protection Act and other relevant laws.

The Kansas Consumer Protection Act prohibits deceptive acts or practices [1.8]. Additionally, the Inaccurate or Deceptive Advertising Prohibited Act prohibits advertising that is misleading or deceiving in respect to grade, quality, quantity, or price per pound or piece or in any other manner [3.1].

If you are advertising legal services, you must comply with the Legal Advertisements, Requirements and Limitations Act [1.4]. This act requires that legal advertisements disclose that they are paid advertisements, not use certain terms, not display certain logos, and include certain warnings and disclosures. Violations of this act are considered unlawful and deceptive trade practices [1.4].

If you are advertising mortgage business, you must comply with the License; Display; Signed Acknowledgment; Contents; Advertising or Solicitation Disclosure Act [2.1]. This act requires that all solicitations and published advertisements concerning mortgage business directed at Kansas residents, including those on the internet or by other electronic means, shall contain the name and license number or unique identifier of the licensee on record with the commissioner. No solicitation or advertisement shall contain false, misleading, or deceptive information [2.1].

Therefore, to advertise products or services in Kansas, you must ensure that your advertisements are truthful and not deceptive. If you are advertising legal services or mortgage business, you must also comply with the relevant laws.

Source(s):
Jurisdiction

Kansas