Ask Reggi Your Question Now

Reggi is the free generative AI assistance for regulatory compliance
Ask a Question

Can I advertise my products or services without violating truth-in-advertising laws in Illinois? What are the requirements?

To advertise products or services in Illinois, you must comply with the state’s truth-in-advertising laws. These laws prohibit false, misleading, or deceptive advertising. Here are some requirements to keep in mind:

Disclose accurate information

Advertisements must disclose accurate information about the product or service being offered. This includes information about the price, features, and benefits of the product or service. Any claims made in the advertisement must be truthful and supported by evidence.

Avoid deceptive practices

Advertisements must not use deceptive practices to mislead consumers. This includes using false or misleading statements, omitting important information, or using bait-and-switch tactics.

Comply with industry-specific laws

Certain industries in Illinois have specific advertising laws that must be followed. For example, the Smokeless Tobacco Outdoor Advertising Act [4.2]([4.2]) prohibits outdoor advertising of smokeless tobacco products within 1,000 feet of a school or playground. The Truth in Health Care Professional Services Act [2.1]([2.2])[2.4]([2.4]) requires health care professionals to disclose accurate information about their services and qualifications in their advertisements.

Additional resources

For more information on truth-in-advertising laws in Illinois, you can consult the Illinois Attorney General’s website [1.1]([1.1]).

Please note that this is not an exhaustive list of requirements and you should consult with a legal professional for specific guidance on your advertising practices.

Source(s):
Jurisdiction

Illinois