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Can I advertise my products or services without violating truth-in-advertising laws in Idaho? What are the requirements?

Truth-in-Advertising Laws in Idaho

In Idaho, truth-in-advertising laws are enforced by the Idaho Attorney General’s Consumer Protection Division. These laws prohibit false, misleading, or deceptive advertising practices.

Requirements for Advertising

If you plan to advertise your products or services in Idaho, you must ensure that your advertisements are truthful and not misleading. You must also comply with the following requirements:

  • Your advertisements must not contain false or misleading statements about your products or services.
  • Your advertisements must not omit important information that would make your claims misleading.
  • Your advertisements must not use deceptive or unfair practices to promote your products or services.
  • Your advertisements must not use bait-and-switch tactics to lure customers.
  • Your advertisements must not make false claims about the availability, price, or quality of your products or services.

Additional Requirements for Real Estate Advertising

If you are advertising real estate in Idaho, you must comply with the following additional requirements:

  • Only licensees who are actively licensed in Idaho may be named by an Idaho broker in any type of advertising of Idaho real property, may advertise Idaho property in Idaho or may have a sign placed on Idaho property [2.1].
  • All advertising of listed property shall clearly and conspicuously contain the broker’s licensed business name [2.1].
  • No advertising shall provide any information to the public or to prospective customers or clients that is misleading in nature [2.1].

Penalties for Violating Truth-in-Advertising Laws

If you violate truth-in-advertising laws in Idaho, you may be subject to civil penalties, including fines and injunctions. You may also be required to pay restitution to consumers who were harmed by your deceptive advertising practices.

Source(s):
Jurisdiction

Idaho