Can I advertise my products or services without violating truth-in-advertising laws in Georgia? What are the requirements?

To advertise products or services in Georgia, you must comply with the truth-in-advertising laws outlined in the Georgia Code. Specifically, Code Section 10-1-427 prohibits false, fraudulent, deceptive, or misleading statements in any advertising related to legal services. This applies to any person, firm, corporation, or association, or any employee thereof, who intends to perform legal services or induce the public to enter into any obligation relating to legal services.

To avoid violating this law, it is important to ensure that all statements made in advertising are truthful and not misleading. Additionally, any comparisons made to other products or services must be accurate and not misleading.

Georgia Code Section 10-1-421 also prohibits false or fraudulent statements in advertising, but it applies to all types of products and services, not just legal services. This law prohibits any person, firm, corporation, or association, or any employee thereof, from making or disseminating any statement concerning real or personal property or services, professional or otherwise, which is untrue or fraudulent and which is known or which by the exercise of reasonable care should be known to be untrue or fraudulent.

Georgia Code Section 10-1-420 prohibits advertising without intending to sell on stated terms. This law prohibits any person, firm, or corporation from offering for sale merchandise, commodities, or services with intent not to sell the merchandise, commodities, or services so advertised. Any disclaimer that merchandise, commodities, or services advertised for sale may not be available or that availability may be limited shall be in the same style as the advertisement and shall be not smaller than one-fifth of the type size used in the main body of the advertisement.

If you are unsure whether your advertising complies with Georgia’s truth-in-advertising laws, you may wish to consult with an attorney or the Attorney General’s office.

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Source(s):

• [1.1] False advertising of legal services; good faith exemptions; complaints; violation of cease and desist order.
• [1.2] False or fraudulent statements in advertising prohibited; broadcaster or publisher acting in good faith excepted; penalties.
• [1.4] Advertising without intending to sell on stated terms; disclaimers as to availability.
• [4.1] Buying services and clubs to obtain licenses.

Jurisdiction

Georgia, Georgia

• General