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Can I advertise my products or services without violating truth-in-advertising laws in Connecticut? What are the requirements?

Advertising Requirements in Connecticut

To advertise products or services in Connecticut, you must comply with the state’s truth-in-advertising laws. These laws prohibit false, misleading, or deceptive advertising. [Existing Response]

Requirements for Advertising Signs

If you plan to use advertising signs, you must comply with the following requirements:

  • Each advertising structure, device, or display must be substantially built, well and neatly painted, and kept in good repair [1.1].
  • The Commissioner of Transportation shall provide with each permit issued for the display of advertising, under the provisions of this chapter, a permit number which shall be painted on each structure in legible figures not less than two inches in height [1.5].
  • The Commissioner of Transportation may permit the erection of advertising signs designed to benefit local residents or industries, within the limits of highways, other than limited access highways, but not in any location where such signs will obstruct the view along any highway [1.6].
  • Advertisements and signs shall not be displayed within one hundred feet of any public park, state forest, playground, or cemetery, or within fifteen feet from the outside line of any highway outside the thickly settled or business part of a city or town, except upon the walls of a building in which the goods advertised are offered for sale or the business advertised is conducted, and except signs erected by the state or a town or city which solely indicate highway directions, traffic regulations, and dangerous places [1.1].

Requirements for Apartment Listing Services

If you plan to advertise the availability of a specific apartment for rent, you must obtain the written authorization of the owner of such apartment or his authorized agent [2.1].

Enforcement Powers

The Commissioner of Transportation has the power to enforce these laws and may cause the removal of any defective advertising structure, device, or display if the permittee fails to comply with a notice to repaint or repair such structure, device, or display within thirty days of the service of such notice [1.1].

If any person fails or refuses to file any statement or report, or obey any subpoena or investigative demand issued by the commissioner or his authorized representatives, the commissioner may apply to the superior court for the judicial district of Hartford, which court, after a hearing thereon, may issue an order granting injunctive relief to restrain the person from engaging in the advertising or sale of any commodity or the conduct of any trade or commerce that is involved in the alleged or suspected violation [3.1].

Conclusion

To advertise products or services in Connecticut, you must comply with the state’s truth-in-advertising laws. If you plan to use advertising signs, you must ensure that they are substantially built, well and neatly painted, and kept in good repair. You must also obtain the necessary written authorizations and permits. The Commissioner of Transportation has the power to enforce these laws and may cause the removal of any defective advertising structure, device, or display. [Existing Response]

Source(s):
Jurisdiction

Connecticut