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Can I advertise my products or services without violating truth-in-advertising laws in Arizona? What are the requirements?

Truth-in-Advertising Laws in Arizona

Arizona has adopted the Federal Trade Commission Act, which prohibits deceptive and unfair advertising practices. Therefore, any advertising claims made in Arizona must be truthful, not misleading, and substantiated by evidence [1].

Requirements for Advertising in Arizona

In Arizona, there are no specific requirements for disclaimers or disclosures in advertisements. However, the FTC requires that certain information must be “clearly and conspicuously” disclosed in some cases [1].

If you are advertising Indian art and craft products, it is illegal to offer or display for sale, or sell, any art or craft product in a manner that falsely suggests it is Indian produced, an Indian product, or the product of a particular Indian or Indian tribe or Indian arts and crafts organization [2].

If you are advertising political committee communications, including communications that do not expressly advocate the election or defeat of a clearly identified federal candidate or solicit a contribution, you must display a disclaimer [4].

Conclusion

To advertise your products or services in Arizona, you must ensure that your advertising claims are truthful, not misleading, and substantiated by evidence. There are no specific requirements for disclaimers or disclosures in advertisements in Arizona, but certain information must be “clearly and conspicuously” disclosed in some cases. If you are advertising Indian art and craft products or political committee communications, there are additional requirements that you must follow.

Source(s):
Jurisdiction

Arizona