Can I advertise my products or services without violating truth-in-advertising laws in Alaska? What are the requirements?

Here are the requirements for advertising products or services in Alaska without violating truth-in-advertising laws:

Truth-in-Advertising Laws in Alaska

Alaska has laws that prohibit false or misleading advertising practices. According to AKST 45.50.471, unfair or deceptive acts or practices in the conduct of trade or commerce are declared to be unlawful. The law lists several acts that are considered unfair or deceptive, including falsely representing goods or services, making false or misleading statements of fact, and misrepresenting the authority of a salesman, representative, or agent to negotiate the final terms of a consumer transaction.

Outdoor Advertising in Alaska

Outdoor advertising is generally prohibited in Alaska, except for certain types of signs and displays that are allowed under AKST 19.25.105. These include directional and official signs and notices, signs advertising the sale or lease of property, and signs determined by the state to be landmark signs. However, outdoor advertising may not be erected or maintained within 660 feet of the nearest edge of the right-of-way and visible from the main-traveled way of the interstate, primary, or secondary highways in the state, except for the types of signs and displays listed above.

Liability for Dissemination of False Advertising

According to AKST 17.20.330, the publisher, radio-broadcast licensee, or agency or medium for the dissemination of an advertisement is not liable for the dissemination of false advertising, unless the publisher, licensee, agency, or medium has refused the request of the commissioner of health and social services or the commissioner of commerce, community, and economic development to furnish the name and post office address of the manufacturer, packer, distributor, seller, or advertising agency residing in the state who caused dissemination of the advertisement.

In summary, to advertise products or services in Alaska without violating truth-in-advertising laws, it is important to ensure that the advertising is not false or misleading. Outdoor advertising is generally prohibited, except for certain types of signs and displays that are allowed under AKST 19.25.105. Finally, publishers, licensees, agencies, or media for the dissemination of advertisements are not liable for false advertising unless they refuse to furnish the name and post office address of the manufacturer, packer, distributor, seller, or advertising agency residing in the state who caused dissemination of the advertisement.

Jurisdiction

Alaska

• General