Can I offer contests that involve text message promotions in Maryland? What are the requirements?

Text Message Promotions in Maryland

Based on the provided context documents, it is unclear whether text message promotions are allowed for contests in Maryland. There are regulations regarding sweepstakes and contests (MDCR 03.02.05.08) and unsanctioned contests (MDCR 09.14.10.04), but they do not specifically mention text message promotions. However, MDCR 03.02.05.12 outlines regulations for on-premises promotions, which includes brand owner promotions, charity promotions, radio station promotions, and licensed retailer promotions. A brand owner may provide brand identifiable prizes or give-away items to be used at approved on-premises promotions if certain conditions are met, such as not exceeding 50% of the maximum capacity of the licensed retailer’s premises and maintaining documentation on expenses for each event. It is recommended to consult with a legal professional or contact the Maryland Bureau to determine the specific requirements for text message promotions in contests ^[2.1].

Source(s):

• [2.1] On-Premises Promotions.

Jurisdiction

Maryland

• Gaming