Can I offer contests that involve text message promotions in Colorado? What are the requirements?

Requirements for offering contests involving text message promotions in Colorado

If you plan to offer contests involving text message promotions in Colorado, you must ensure that you comply with the following requirements:

1. Include terms and conditions that are full, accurate, clear, concise, transparent, and do not contain misleading information ^{[2.1] [3.1]}.
2. Do not require any payment or other consideration as a condition of awarding a prize ^{[2.1] [1.2]}.
3. Provide all relevant information necessary to make an informed decision concerning sweepstakes and contests ^{[2.1] [3.1]}.
4. Disclose all material conditions necessary to make the representation truthful and not misleading, including but not limited to the conditions that must be satisfied in order for the person to be determined as the winner ^[1.2].
5. Clearly and conspicuously disclose the fact that the person has not yet won, the no purchase necessary message, the retail value of each prize, and the estimated odds of receiving each prize ^[1.2].

It is important to note that these requirements are not exhaustive, and you should consult with a legal professional to ensure that you comply with all applicable laws and regulations.

Source(s):

• [2.1] Responsible advertising and promotions.
• [3.1] Responsible advertising and promotions.
• [1.2] Prohibited practices and required disclosures.

Jurisdiction

Colorado

• Gaming