Ask Reggi Your Question Now

Reggi is the free generative AI assistance for regulatory compliance
Ask a Question

Can I offer contests that involve social media promotions in Mississippi? What are the requirements?

Requirements for Offering Contests with Social Media Promotions in Mississippi

Mississippi law allows contests and sweepstakes promotions that involve social media, subject to certain requirements.

According to Business and Professions Code Sections 25600.1 and 25600.2, authorized licensees may use codes on alcoholic beverage labels, containers, packaging, cases, or cartons as a form of entry for contests and sweepstakes, provided that the codes are permanently affixed and not removable [1].

The authorized licensee must also provide an alternative means of entry that does not require a visit to a licensed premises. Entry forms may be provided through electronic or other media, including point of sale [1].

Additionally, promotions that offer unlimited alcoholic beverages to the general public are not allowed [3].

There are no specific requirements for social media promotions in Mississippi, but it is recommended to follow the guidelines set by the Federal Trade Commission (FTC) for contests and sweepstakes. These guidelines require that the promotion be clearly disclosed as a promotion, and that the rules and terms be clearly stated [2].

In summary, authorized licensees in Mississippi may offer contests and sweepstakes promotions that involve social media, provided that they follow the requirements set by Business and Professions Code Sections 25600.1 and 25600.2, and that the promotion complies with FTC guidelines.

Source(s):
Jurisdiction

Mississippi