Can I offer contests that involve social media promotions in Minnesota? What are the requirements?

Social Media Contests in Minnesota

Yes, you can offer contests that involve social media promotions in Minnesota. However, there are certain requirements that must be followed to ensure compliance with state laws and regulations.

Requirements

1. Official Rules: The contest must have official rules that are clearly stated and easily accessible to all participants. The rules must include the eligibility requirements, entry methods, prize descriptions, and any other relevant information.
2. No Purchase Necessary: Participants must be able to enter the contest without making a purchase or providing any other form of consideration.
3. Fairness: The contest must be conducted fairly and impartially. The winner must be selected based on objective criteria, such as random selection or the best answer to a question.
4. Disclosure: Any material connection between the sponsor and the participants must be disclosed. For example, if the sponsor is providing a prize in exchange for social media promotion, this must be clearly stated in the official rules.
5. Privacy: The sponsor must comply with all applicable privacy laws and regulations. This includes obtaining any necessary consent from participants and protecting their personal information.

Jurisdiction

Minnesota

• Gaming