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Can I offer contests that involve social media promotions in Michigan? What are the requirements?

Offering Contests with Social Media Promotions in Michigan

Based on the context documents, it is possible to offer contests that involve social media promotions in Michigan, but there are specific requirements that must be followed.

Fantasy Contests

If the contest involves fantasy sports, the Michigan Gaming Control Board regulates fantasy contests and requires a license for operators [1.2]. A person shall not offer fantasy contests in Michigan unless they are a licensed fantasy contest operator, except for certain exceptions [1.2]. To obtain a license, the applicant must submit an application and pay a fee, provide documentation to ensure eligibility, and meet the requirements for licensure [1.2]. The board has jurisdiction over each person involved in the conduct of a fantasy contest and may promulgate rules related to the conduct of fantasy contests [1.2].

A licensed fantasy contest operator shall not employ false, deceptive, or misleading advertising, or advertising that is not based on fact [1.6].

Raffles

If the contest involves raffles, a qualified organization may apply for an unlimited number of small and large raffle licenses [1.5]. A qualified organization is excused from the requirements of obtaining a license under this act if the qualified organization is sponsoring a single gathering and conducts a raffle before which there is no presale of tickets and the total aggregate retail value of the prize or prizes to be awarded that day is $100.00 or less [1.5].

Liquor Control

It is important to note that contests and advertising articles involving alcoholic liquor are regulated by the Michigan Liquor Control Commission [2.1].

Consultation

It is recommended that you consult with a legal expert or contact the Michigan Gaming Control Board and the Michigan Liquor Control Commission for guidance on the specific requirements and regulations for offering contests that involve social media promotions in Michigan [1.2][2.1].

[1.2]: MICL 432.503 [2.1]: Michigan Liquor Control Commission [1.5]: MICL 432.105d [1.6]: MICL 432.507

Source(s):
Jurisdiction

Michigan