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Can I offer contests that involve social media promotions in Illinois? What are the requirements?
Based on the documents provided, there are specific requirements for offering contests that involve social media promotions in Illinois.
Requirements for Offering Contests in Illinois
Illinois law allows municipalities to regulate athletic contests and exhibitions carried on for gain [1.1](+11+Div%2E+54&ActID=802&ChapterID=14&SeqStart=131000000&SeqEnd=131800000). However, there are no specific regulations regarding social media promotions.
If the contest involves a promotional prize offer, the sponsor must comply with the disclosure requirements outlined in 815 ILCS 525/25 [3.2](&Print=True). This includes disclosing the true name and address of the sponsor, the retail value of each prize, and any restrictions or limitations on eligibility.
Additionally, if the contest involves solicitation or representation in connection with the sale or purchase of goods, it may be exempt from the Illinois Consumer Fraud and Deceptive Business Practices Act under certain circumstances [3.1]. For example, if the sale or purchase is made through a membership group or club regulated by the Federal Trade Commission, or if the goods are ordered through a contractual plan or arrangement such as a continuity plan or subscription arrangement.
Conclusion
While there are no specific regulations regarding social media promotions in Illinois, sponsors must comply with the disclosure requirements outlined in 815 ILCS 525/25 if the contest involves a promotional prize offer. Additionally, the contest may be exempt from the Illinois Consumer Fraud and Deceptive Business Practices Act under certain circumstances.
Therefore, it is recommended that sponsors consult with legal counsel to ensure compliance with all applicable laws and regulations.
Source(s):
- [1.1] 65 ILCS 5/11-54-1
- [3.1] 815 ILCS 525/35
- [3.2] 815 ILCS 525/25
Jurisdiction
Illinois