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Can I offer contests that involve social media promotions in Florida? What are the requirements?

Requirements for Offering Contests with Social Media Promotions in Florida

Yes, you can offer contests that involve social media promotions in Florida. However, there are certain requirements that you need to follow.

According to [2], game promotions offering prizes totaling more than $5,000 must file with the Florida Department of Agriculture and Consumer Services (FDACS) seven days before the game promotion begins. The filing must include a sworn statement that includes the following information:

  • The name and address of the sponsor of the game promotion
  • The name and address of the person responsible for conducting the game promotion
  • The total number and actual retail value of all prizes offered
  • The rules of the game promotion, including the rules for selecting winners
  • The geographic area of the game promotion
  • The opening date and scheduled termination date of the game promotion

Additionally, [3] states that sweepstakes-type promotions that require a purchase by participants are illegal in the United States. Therefore, if you are offering a contest that involves social media promotions, you cannot require participants to make a purchase to enter the contest.

Finally, it is important to note that social media platforms have their own rules and guidelines for contests and promotions. For example, Facebook requires that all contests and promotions be run through a third-party app. Therefore, before offering a contest that involves social media promotions, make sure to review the guidelines of the social media platform you plan to use.

In summary, to offer contests that involve social media promotions in Florida, you must follow the requirements outlined by the FDACS and ensure that your contest does not require participants to make a purchase to enter. Additionally, make sure to review the guidelines of the social media platform you plan to use.

Source(s):
Jurisdiction

Florida