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Can I offer contests that involve loyalty programs in Virginia? What are the requirements?

Offering Contests Involving Loyalty Programs in Virginia

Based on the context documents, there are no specific regulations or requirements for offering contests that involve loyalty programs in Virginia. However, there are some relevant regulations that may be applicable to such contests.

According to [1.1], any person using a game or contest for the purpose of promoting or furthering the sale of any product in Virginia must obtain a license from the Director. Additionally, any person offering a fantasy contest in Virginia must first be registered with the Department [4.1].

Moreover, [2.1] outlines the procedures for acceptance of SEOs’ corresponding programs into the Virginia Horse Breeder Incentive Program (VHBIP). This document may be relevant if the loyalty program is related to horse breeding.

In addition, [1.2] describes the voluntary exclusion program, which allows individuals to voluntarily exclude themselves from participating in various forms of gaming, including fantasy contests. This document may be relevant if the loyalty program involves gaming or contests.

Finally, [5.1] outlines the bonding requirements for lottery retailers in Virginia. While this document may not be directly applicable to contests involving loyalty programs, it may provide some guidance on the types of requirements that may be imposed on businesses offering such contests.

In summary, there are no specific regulations or requirements for offering contests that involve loyalty programs in Virginia. However, businesses should be aware of the licensing and registration requirements for games and contests, as well as the voluntary exclusion program and bonding requirements for lottery retailers. It is recommended that you consult with a legal professional or contact the Virginia Department of Agriculture and Consumer Services for further guidance on the matter.

Source(s):
Jurisdiction

Virginia