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Can I offer contests that involve loyalty programs in Michigan? What are the requirements?

Based on the available information, it appears that offering contests that involve loyalty programs in Michigan is allowed. However, specific requirements are not provided in the Michigan Administrative Code [1.1].

Additional information can be found in the Michigan Penal Code, which states that a fantasy contest conducted under the act does not violate the Michigan penal code [2.1]. However, a person shall not offer fantasy contests in Michigan unless the person is a licensed fantasy contest operator, except for certain exceptions [2.2].

Regarding player loyalty programs, the Michigan Administrative Code does not provide specific requirements. However, the operator must comply with the technical standards adopted in R 432.733(2), as applicable, for all tournaments or contests, bonus and promotional wagering, advertising, and player loyalty programs offered or conducted by a sports betting operator or internet sports betting platform provider on the internet sports betting platform [1.1].

Additionally, a sports betting operator or internet sports betting platform provider must maintain a reserve in the amount necessary to ensure the security of funds held in internet sports betting accounts and the ability to cover the outstanding internet sports betting liability [1.2].

Finally, a licensed fantasy contest operator shall not employ false, deceptive, or misleading advertising, or advertising that is not based on fact [2.6].

In summary, while specific requirements for offering contests that involve loyalty programs in Michigan are not provided, operators must comply with technical standards and maintain a reserve to ensure the security of funds held in internet sports betting accounts. Additionally, licensed fantasy contest operators must not employ false, deceptive, or misleading advertising.

Source(s):
Jurisdiction

Michigan