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Can I offer contests that involve in-game promotions in Colorado? What are the requirements?

To offer contests that involve in-game promotions in Colorado, you must comply with the state’s regulations on sweepstakes and contests, as well as responsible advertising and promotions.

Sweepstakes and Contests Regulations

According to CORS 6-1-801, statutory regulation of sweepstakes and contests is necessary to the general welfare of the public. The terms of this part 8 shall be construed liberally to curtail and prevent the most deceptive practices in connection with the promotion of sweepstakes and contests. It is the intent of the general assembly to require that Colorado consumers be provided with all relevant information necessary to make an informed decision concerning sweepstakes and contests.

Responsible Advertising and Promotions

1 COCR 207-2 RULE 9 9.4, 9.4 outlines the requirements for responsible advertising and promotions. All offers and bonuses must include terms and conditions that are full, accurate, clear, concise, transparent, and do not contain misleading information. Advertising materials must include any material terms and conditions for that offer or bonus and have those material terms in close proximity to the headline claim of the offer or bonus and in reasonably prominent size.

Additionally, 1 COCR 207-1 RULE 29 30-2904 outlines further requirements for responsible advertising and promotions, including that all offers and bonuses must not be described as free unless they absolutely are free, and that advertising must not target underage participants.

Conclusion

To offer contests that involve in-game promotions in Colorado, you must ensure that you comply with the state’s regulations on sweepstakes and contests and responsible advertising and promotions. Ensure that all relevant information is provided to Colorado consumers and that your advertising materials are clear and transparent.

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Source(s):
Jurisdiction

Colorado