Can I offer contests that involve email promotions in Virginia? What are the requirements?

To offer contests that involve email promotions in Virginia, you may need to obtain a license from the Director ^[1.1]. However, it is unclear whether this requirement applies specifically to email promotions.

According to Virginia regulations, prior to awarding a prize, the retailer or agency shall validate the ticket or play as set out in the regulations ^[2.1]. The agency shall validate the winning ticket claim according to procedures contained in the regulations ^[2.2]. The prize structure for each lottery game shall be approved in advance by the board and may be adjusted in accordance with policy adopted by the board ^[2.3]. Procedures for prize payments by retailers are also outlined in the regulations ^[2.4].

It is important to note that Virginia regulations prohibit advertising or running promotional activities at elementary or secondary schools or on college campuses in the Commonwealth ^[4.1].

Without more specific information about the nature of the contests you wish to offer, it is difficult to provide a definitive answer. We recommend consulting with a legal professional familiar with Virginia state law to ensure compliance with all relevant regulations.

In summary, to offer contests that involve email promotions in Virginia, you may need to obtain a license from the Director and comply with any applicable regulations. It is important to consult with a legal professional to ensure compliance with all relevant regulations.

Source(s):

• [1.1] License required for “instant ticket” games or contests
• [2.1] Validation requirements
• [2.2] Agency action on claims for prizes submitted to agency
• [2.3] Prize structure
• [2.4] Retailers’ prize payment procedures
• [4.1] Restrictions on advertising to minors or at schools or school sporting events

Jurisdiction

Virginia

• Gaming