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Can I offer contests that involve email promotions in Maryland? What are the requirements?
Based on the context documents, it is possible to offer contests that involve email promotions in Maryland, but there are specific requirements that must be followed.
Sweepstakes and Contests
According to MDCR 03.02.05.08, proposals for conducting a sweepstakes or contest in the State shall be submitted to the Bureau in time to be approved 14 days before the start of the contest or sweepstakes. A sweepstakes or contest may be advertised on radio, in newspapers, or in magazines if the licensed retailers are only referred to in general and not by name.
On-Premises Promotions
MDCR 03.02.05.12 outlines the requirements for on-premises promotions, which include tastings and brand owner promotions. It is important to note that a brand owner may provide brand identifiable prizes or give-away items to be used at approved on-premises promotions if certain conditions are met.
Unsanctioned Contests
However, it is important to note that a licensee may not compete in or be associated with any contest held in this State that has not been sanctioned by the Commission according to MDCR 09.14.10.04.
Therefore, to offer contests that involve email promotions in Maryland, the proposal must be submitted to the Bureau for approval at least 14 days before the start of the contest or sweepstakes. Additionally, the licensee must ensure that the contest is sanctioned by the Commission to avoid disciplinary action.
It is important to review all relevant regulations and consult with legal counsel to ensure compliance with all requirements.
Source(s):
- [1.1] Unsanctioned Contests.
- [2.1] On-Premises Promotions.
- [2.2] Sweepstakes and Contests.
Jurisdiction
Maryland