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Can you summarize MORS 407.1500?
Merchandising Practices > Definitions notice to consumer for breach of security, procedure attorney general may bring action for damages.
Short Summary
This legal document governs the notice to consumers for breach of security and the procedure for the attorney general to bring action for damages. It applies to any person that owns or licenses personal information of residents of Missouri or conducts business in Missouri and owns or licenses personal information of a resident of Missouri. The document requires affected consumers to be notified of a breach of security without unreasonable delay, and the notice should include a description of the incident, the type of personal information obtained, contact information for further assistance, and advice for consumers to remain vigilant. Notification may be delayed if it would impede a criminal investigation or jeopardize national or homeland security. The document also provides provisions for substitute notice and compliance with existing notice procedures. The attorney general has the exclusive authority to bring an action for damages, with potential civil penalties up to one hundred fifty thousand dollars per breach or series of breaches.
Whom does it apply to?
Any person that owns or licenses personal information of residents of Missouri, any person that conducts business in Missouri that owns or licenses personal information in any form of a resident of Missouri
What does it govern?
Notice to consumer for breach of security, procedure for attorney general to bring action for damages
What are exemptions?
Notification is not required if, after an appropriate investigation, the person determines that a risk of identity theft or other fraud to any consumer is not reasonably likely to occur as a result of the breach.
What are the Penalties?
The attorney general may seek a civil penalty not to exceed one hundred fifty thousand dollars per breach of the security of the system or series of breaches of a similar nature that are discovered in a single investigation.
Jurisdiction
Missouri